In early 2019, Drift acquired the video recording technology that would become Drift Video, which launched in June 2019 at Hypergrowth London. Much of the first year working on the Chrome extension, my team and I focused on redesigning the core workflows to improve usability, as well as paying down technical debt. By late 2019, Drift Video was usable, stable, and had a small base of superfans. At this point, we began to focus on finding product-market fit, starting by bringing Drift Video to the places that sellers already work.
Designed & built in 2022 by me!