Fresh Truck is a retrofitted school bus that supplies fresh produce to communities throughout the city of Boston. Scout took on the rebranding in effort to create a clean brand that evokes nostalgia as well as communicates Fresh Truck's mission to support food access and community health. In rebranding Fresh Truck, we adopted the brand words "nostalgic," "clean," and "reputable." As a non profit that serves the city of Boston, it was important that Fresh Truck had appeal but was also trusted to serve fresh, clean, and quality produce. We began with an emphasis on local by incorporating the city skyline into logo sketches, which then evolves into a simplified bus. The final logo answers the question "what is Fresh Truck?" with a clean and recognizable bus silhouette and type treatment.All design in collaboration with teammates Amanda Yee, Benjamin Young, and Elise Fung.
Copyright 2018 Christina Allan